The Making Of Star India The Amazing Story Of Rupert Murdoch'S India Adventure
Vanita Kohli-Khandekar · Penguin
When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl? More than twenty-five years later, with revenues of over $2 billion, Star India is one of the country’s three largest media firms. Murdoch’s instinct had done what a hundred investor summits could not: showcased the potential of the Indian media market to the world. Vanita Kohli-Khandekar tells the thrilling story of Indian television through its most notable protagonist: Star TV. The narrative is peppered with delicious anecdotes and a fascinating cast of characters that includes Rathikant Basu, Peter Mukerjea, Uday Shankar, Sameer Nair and the Murdochs, who loom large over every scene.
| ISBN-13 | 9780670090792 |
|---|---|
| Author | Vanita Kohli-Khandekar |
| Publisher | Penguin |
| Language | English |
| Binding | Hardcover |
| Pages | 240 |
| Year | 2019 |
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