For God’S Sake An Adman On The Business Of Religion
Ambi Parameswaran · Penguin
An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are becoming more religious, but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like: Why has the bindi disappeared from advertisements? How did Akshaya Trithaya become such a big deal? What makes Lord Shiva so cool? How did a Chennai-based department store start the New Year’s Sale phenomenon? Are Muslims more open-minded shoppers? Why do people who have no interest in using an MBA degree still get an MBA degree? How did the Manusmriti do a disservice to Hindu women? What can Harvard Business School learn from the Kumbh Mela? Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.
| ISBN-13 | 9780143424871 |
|---|---|
| Author | Ambi Parameswaran |
| Publisher | Penguin |
| Language | English |
| Binding | Paperback |
| Pages | 258 |
| Year | 2014 |
Related books
- Do It Today Overcome Procrastination, Improve Productivity And Achieve More Meaningful Things
- Think Straight Change Your Thoughts, Change Your Life
- The Victory Project Six Steps To Peak Potential
- The New Rules Of Business Get Ahead Or Get Left Behind
- The Power Of Opportunity Your Roadmap To Success
- She Walks, She Leads Women Who Inspire India
- 7 Dream Jobs And How To Find Them
- Habit Of Winning Stories To Inspire, Motivate And Unleash The Winner Within
India's trusted online book store