Bhujia Barons The Untold Story Of How Haldiram Built A Rs 5000-Crore Empire
Pavitra Kumar · Penguin
In the early twentieth century, young Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram’s empire has a revenue much greater than that of McDonald’s and Domino’s combined. In Bhujia Barons, Pavitra Kumar manages to tell the riveting story of the Agarwal family in its entirety-a feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this homegrown brand which is one of the most-recognized Indian brands in the world. The Haldiram’s story is not an average business story, it’s chock-full of family drama with court cases, jealousy-fueled regional expansion, a decades-old trademark battle, and a closely guarded family secret of the famous bhujia. Fast-paced and riveting, this book provides a delicious look into family business dynamics and the Indian way of doing business.
| ISBN-13 | 9788184007558 |
|---|---|
| Author | Pavitra Kumar |
| Publisher | Penguin |
| Language | English |
| Binding | Paperback |
| Pages | 248 |
| Year | 2016 |
Related books
- Do It Today Overcome Procrastination, Improve Productivity And Achieve More Meaningful Things
- Think Straight Change Your Thoughts, Change Your Life
- The Victory Project Six Steps To Peak Potential
- The New Rules Of Business Get Ahead Or Get Left Behind
- The Power Of Opportunity Your Roadmap To Success
- She Walks, She Leads Women Who Inspire India
- 7 Dream Jobs And How To Find Them
- Habit Of Winning Stories To Inspire, Motivate And Unleash The Winner Within
India's trusted online book store