The Story of Coca Cola
Valerie Bodden · Jaico Publishing House
Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic. The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader. Jaico Publishing House’s creative Companies series explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.
| ISBN-13 | 9788184957730 |
|---|---|
| Author | Valerie Bodden |
| Publisher | Jaico Publishing House |
| Language | English |
| Binding | Paperback |
| Pages | 72 |
| Year | 2015 |
| Subject | Children’s Books |
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