The 5 Rules of Megavalue Selling

Mark Holmes · Jaico Publishing House

English · Paperback · Edition: N/A

Introducing a remarkably effective way to articulate your value message and create product distinction among competitors. Through an engaging story, discover the “VALUE” rules, a five-step approach salespeople use to win sales on value, not price. The 5 Rules of Megavalue Selling is for salespeople, sales managers, start-up entrepreneurs, business owners, and people eager to learn about mastering customer conversations about value. This book shows how to: Identify a customer’s true value drivers Handle the price pushback and commodity traps Uncover undervalued or unrecognized drivers Customize value messages according to client specifications

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