Network Marketing : The Ibo Field Guide
Brad DeHaven, Naomi Goegan · QFORD Educare
A complete business guide for IBOs!. The Field Guide is your guide to successfully crossing the terrain from where you are today to where you dream of going. It is a compilation of the attitudes, skills, and techniques taught by top leaders (IBOs - Independent Business Owners) in the MLM business who have crossed the landscape before you. The Field Guide is chock full of straightforward, no-nonsense solutions to the real-life situations you'll encounter as you build your networking business. You know where you want to go; now find out how you can get there. Topics covered in this guide: - Professional image and successful habits. - Building a names list, prospecting, qualifying, inviting, and confirming. - Making the most of home meetings, room set-up, proper introduction. - Showing the plan, posture, filling a need, developing a relationship. - Follow through, handling questions, objections, and fence sitters. - Weeding out excuses, building belief, gaining momentum. - Leadership and duplication, committing to personal growth, activity, promotion, profitability, long-term thinking, goal setting, and responsibility. - Handling criticism, taking advice, credible sources of information. - Appendix of responses to the most common questions and objections.
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