The Amway [Quixtar] Price Is Right
Dr. Bill Quain · QFORD Educare
Know how to make more profits in your business!. McDonalds just reported their first losing quarter in 37 years. What happened? McDonalds made the classic mistake of trying to capture a bigger share of the fast-food market by lowering their prices. One BIG problem. McDonalds new $1 Value Meal costs $1.07 to make-which means McDonalds franchisees LOSE MONEY every time they sell a Value Meal! Duh-h-h! What were all those Harvard MBAs working for McDonalds Corporate thinking? (That sound you’re hearing is Ray Kroc rolling over in his grave). Understand the Relationship Between Prices and Profits Truth be told, McDonalds wouldn’t be in this fix if they had consulted with Dr. Bill Quain, a recognized expert in helping restaurants and hotels increase their profits. McDonalds lost money because they violated Dr. Quains number one business principle-they began thinking like consumers (cheaper is better) instead of thinking like business owners (it’s smarter and more profitable to increase value than to lower prices). In this book, The Amway [Quixtar] Price Is Right, Dr. Bill Quain educates Amway IBOs about the relationship between prices and profits and explains why Amway Corporate has the wisdom and vision to avoid the unnecessary mistake of lowering prices. Dr. Quain sums it up this way: Amway products are priced to sell, which is good news for consumers. And priced for profit, which is GREAT NEWS for Independent Business Owners. As an IBO, you should be more concerned about increasing profits than lowering prices. Using simple language and entertaining stories, Dr. Quain explains how key profit-producing business principles apply to the Amway business model. If there’s one single book that’s a MUST READ for every new IBO, it’s The Amway [Quixtar] Price Is Right! Once your IBOs read this book, the pricing issue will be settled once and for all!
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